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here to offer…
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Bullet-Proof's motto "fiercely fortify, finely forged" is a means to an end.
This motto means a lot to me, as someone who was not always fortified, but through many hard challenges, has become refined and strengthened through the forge of life.
To "fiercely fortify" means to intensely accept the challenge of hardening ourselves against past, present, and future hardships. Hardships like, poor self-esteem, lack of motivation, misdirection through misinformation, poor health habits, and feelings of insecurity, and other things personal to each of us.
Over time, as we continually fortify ourselves, we become "finely forged". Becoming finely forged takes time, precision, experience, knowledge, care, and community… and as a result, we become… Bullet-Proof.